Delivering product requirements in executed code with well-defined, prioritized roadmaps and story mapping to UX, architecture and engineering teams.
Senior Growth Technology Product Manager, Marketing & Comunications
Agile WordPress Feature Development
Coaching and training of lean agile management best practices and processes to improve the software development lifecycle, for production and staging environments.
Improved Process and App Development
Responsible for the process and app development revamp of 25+ caculator determining your estimated payments for different loan amounts, interest rates and terms with Credit Karma's Simple Loan, Debt Repayment, Ammortization and Home Mortgage calculators. Understand payment breakdown of interest paid, principal paid and loan balance over the life of the loan.
Multiple Product Development Verticals
Managing and transforming multiple product development teams focusing on quality code, immaculant performance, instrumentation, analytics and data reporting.
Highlighted Initiatives
- Formulated vision, strategy and framework for 25 financial calculators on CMS website and mobile application, overseeing tracking and release of each calculator. Led SEO and Editorial teams into new market features and customer-approved software.
- Shifted to a faster, more efficient agile process of delivering product requirements in executed code, delivered with well- defined, prioritized roadmaps and story mapping to UX, architecture and engineering teams.
- Crafted go-to-market strategies for new and revamped features to support Marketing Technology teams in digital advertising and performance management. Pivoted to maximize user pathways and basing around analytics of unauthorized web platforms.
- Enabled development process of improving SEO/SEM core web vitals in multiple development front and back-end codebases to accommodate for website traffic on unauthorized platforms.
- Launched four new calculators and designed user acceptance testing for 20 more calculators in six months, from ideation to execution, supporting personal loan and credit cards offers—generated 75% of site traffic and revenue from 500K views
- WordPress CMS Co-Owner building development resources for content writers, creators and marketing teams
- Management of multiple product development verticals
Brands That Trust Us
