I turned product requirements into shipped code, with clear, prioritized roadmaps and story mapping handed off to UX, architecture, and engineering.

Senior Growth Technology Product Manager, Marketing & Communications

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Highlighted Initiatives

  • Set the vision, strategy, and framework for 25 financial calculators across the CMS site and mobile app, owning tracking and release for each, and led SEO and editorial teams into new market features.
  • Shifted the team to a faster agile process, delivering requirements as shipped code with prioritized roadmaps and story mapping to UX, architecture, and engineering.
  • Built go-to-market strategies for new and revamped features in support of marketing technology, digital advertising, and performance, optimizing user pathways against platform analytics.
  • Improved SEO/SEM and core web vitals across front-end and back-end codebases to handle real traffic load.
  • Co-owned the WordPress CMS, building development resources for content, creative, and marketing teams.

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