Proximity triggered content, from founding idea to live platform.
Fractional CPO ยท LBG engagement
Content That Knows Where You Are
LifeTagger set out to deliver content based on physical location: a real-time messaging platform where businesses and creators could reach people through GPS proximity rather than a feed. We joined the founding team to turn that into a product.
Owning Strategy and the Front End
We set product strategy and the roadmap, and built the front end across iOS, Android, and web. Mapping the customer journeys and then writing the interfaces meant the design decisions and the technical constraints were held by the same person, which kept the scope honest.
Two Audiences, One Platform
Creators wanted to share behind-the-scenes content and sponsor offers that activate on location. Businesses wanted proximity marketing they could run without a technical team. We built for both on one foundation: property managers, retailers, restaurants, hotels, and event organizers on the commercial side, creators and consumers on the other.
Validating Before Building
We stood up a customer advisory board so early adopters could shape the product before launch, ran design thinking workshops and discovery with early customers, and built the go-to-market plans. Market analysis and user testing drove what got built next.
Highlighted Initiatives
- Joined the founding team as product lead. Owned strategy and roadmap for a proximity-based messaging platform.
- Shipped across iOS, Android, and web. Three platforms from a founding idea.
- Built the front end. Wrote the responsive interfaces alongside setting the product direction.
- Stood up a customer advisory board. Structured early adopter input into product decisions before launch.
- Led discovery and user testing. Market analysis, UX interviews, and testing shaped the roadmap.
- Set the go-to-market strategy. Positioning and onboarding built to serve several industries.
Brands That Trust Us
